PaintUp
Legal & Compliance

Privacy Policy

This Privacy Policy explains how Updello Technologies Private Limited, operating the brand PaintUp, collects, uses, stores and shares personal information when you use our website, applications, services or communicate with us. By using PaintUp services or providing your personal information to us, you acknowledge this Privacy Policy.

Last updated: October 2026

01

Who We Are

PaintUp provides painting and surface-related services.

  • Home Painting
  • Waterproofing
  • Designer Walls
  • Wood Finishes
  • Commercial Painting

PaintUp is operated by:

Updello Technologies Private Limited

Registered Office: GALA 3 K D CPMPD GANESH N, CHARKOP KANDIVLI W M, Kandivali West, Mumbai – 400067

CIN: U62011MH2026PTC470986

GSTIN: 27AAECU1586A1ZH

Email: support@paintup.in

02

Information We May Collect

Depending on how you interact with PaintUp, we may collect the following information.

Contact Information

Name, mobile number, email address and WhatsApp number.

Property and Service Information

Property address, city and locality, property type, service requirements, approximate area or measurements, preferred site-visit date and time, and project requirements.

Project Information

Measurements, surface condition, photos and videos of the property, site inspection notes, quotations, material selections, colour or finish preferences, project progress information, customer approvals, completion records and warranty information.

Payment and Transaction Information

Site visit payments, project payments, invoices, transaction references and refunds where applicable.

Account Information

Login details, project history, saved addresses, quotations, payments, warranty records and support requests.

Technical Information

IP address, browser type, device type, operating system, pages visited, referral source, date and time of access, website interactions and cookie identifiers.

Payments may be processed through third-party payment service providers. Where payment details are handled directly by such providers, PaintUp may receive transaction information without receiving or storing your complete card, banking or payment credentials.

03

How We Collect Information

We may collect personal information when you:

  • Visit our website
  • Use a PaintUp application
  • Book a site visit
  • Use a cost calculator
  • Submit an enquiry
  • Contact us through WhatsApp, phone, email or forms
  • Request a quotation
  • Make a payment
  • Start a PaintUp project
  • Submit photos or documents
  • Raise a support or warranty request
  • Apply to work with PaintUp
  • Participate in surveys, reviews or feedback
  • Interact with our advertisements

We may also receive information through service providers where permitted by applicable law.

04

Why We Use Your Information

Provide PaintUp Services

To book inspections, understand your requirements, prepare quotations, schedule work and complete projects.

Manage Your Project

To coordinate supervisors, artisans, materials, timelines, payments, progress updates and project documents.

Communicate With You

To send booking confirmations, quotations, payment information, project updates, support responses and important service communications.

Provide Customer Support

To respond to questions, complaints and warranty requests.

Process Payments

To receive payments, issue invoices and maintain transaction records.

Improve Our Services

To understand how customers use PaintUp and improve our website, apps, quoting system, service processes and customer experience.

Prevent Fraud and Misuse

To protect customers, PaintUp, our systems and our service providers against fraud, security threats and misuse.

Meet Legal Requirements

To comply with applicable tax, accounting, regulatory and legal obligations.

05

Marketing Communications

If permitted by law and based on the choices available to you, PaintUp may contact you regarding offers, painting reminders, new services, home improvement ideas, relevant promotions and PaintUp updates.

Marketing communication may be sent through email, SMS, WhatsApp, phone or other permitted communication channels. You may opt out of promotional communications at any time using the available unsubscribe option or by contacting us.

Opting out of marketing does not stop necessary communications related to bookings, payments, active projects, warranty claims or support.

06

Cookies and Tracking Technologies

PaintUp may use cookies and similar technologies to understand how visitors use our website. These technologies may help us with:

  • Website functionality
  • Analytics
  • Remembering preferences
  • Measuring advertising performance
  • Understanding traffic sources
  • Improving the user experience
  • Showing relevant advertising where permitted

Some cookies may be provided by third-party analytics or advertising platforms. Where required, you may be provided with controls to manage non-essential cookies. You can also manage cookies through your browser settings.

07

Advertising and Analytics

PaintUp may use analytics and advertising services to understand website performance and measure marketing campaigns. Depending on the tools used, these providers may receive information such as:

  • Device information
  • Browser information
  • IP address
  • Website activity
  • Advertising identifiers
  • Conversion events
08

Photos and Videos From Your Property

PaintUp may take photos or videos during site inspection, surface assessment, project execution, quality checks, project completion and warranty inspections.

These may be used internally for project documentation, progress tracking, quality control, customer updates, and support and warranty evaluation.

PaintUp does not treat project photographs as permission to advertise your property. If we want to use identifiable project photos, videos, testimonials or customer information for advertising, social media, portfolios or promotional content, we will obtain appropriate permission where required.

09

When We Share Personal Information

PaintUp may share information where necessary with parties involved in providing our services.

PaintUp Team Members

Employees, supervisors and authorised personnel who need information to manage your enquiry or project.

Service Professionals

Artisans or project personnel who need relevant property and project details to carry out the assigned work. They only receive information necessary for the project.

Technology Providers

Companies providing website hosting, cloud infrastructure, customer relationship management, messaging, analytics, project management and application infrastructure.

Payment Providers

Payment gateways, banks and financial service providers used to process transactions.

Professional Advisers

Accountants, auditors, lawyers or consultants where required.

Government or Regulatory Authorities

Where disclosure is required under applicable law, court order or lawful government request.

PaintUp does not sell personal information to advertisers.

10

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, tax, accounting, warranty, dispute-resolution and regulatory obligations.

Enquiries

May be retained for a reasonable period for follow-up and customer service.

Completed project records

May be retained for invoicing, warranties, support and legal record keeping.

Financial records

May be retained for the period required under applicable tax and accounting laws.

Marketing information

May be retained until you withdraw consent or opt out, subject to applicable law.

Information that is no longer required is deleted or anonymised where appropriate.

11

How We Protect Your Information

PaintUp takes reasonable organisational and technical measures designed to protect personal information against unauthorised access, unauthorised disclosure, loss, misuse, alteration and destruction.

These measures may include:

  • Access controls
  • Authentication
  • Secure hosting
  • Data backups
  • Restricted employee access
  • Security monitoring
  • Appropriate safeguards with service providers

No website, application or electronic storage system can guarantee complete security.

12

Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal data.

Access Information

Request information about the personal data PaintUp processes about you.

Correct Information

Request correction of inaccurate or incomplete information.

Update Information

Ask us to update information that has changed.

Request Erasure

Request deletion of personal information where applicable and where PaintUp is not required to retain it.

Withdraw Consent

Where processing is based on consent, you may withdraw it. Withdrawal will not affect processing that was lawfully carried out before withdrawal.

Raise a Grievance

Contact PaintUp regarding concerns about how your personal information is handled.

13

How to Make a Privacy Request

To make a privacy-related request, contact:

Privacy / Grievance Contact — Updello Technologies Private Limited (PaintUp)

Email: info@paintup.in

Address: GALA 3 K D CPMPD GANESH N, CHARKOP KANDIVLI W M, Kandivali West, Mumbai – 400067

Please include enough information for us to identify the relevant account, enquiry or project. We may need to verify your identity before acting on certain requests.

14

Grievance Redressal

If you have a concern regarding the handling of your personal information, you may contact our designated grievance contact.

Grievance Officer, PaintUp

Email: info@paintup.in

Address: GALA 3 K D CPMPD GANESH N, CHARKOP KANDIVLI W M, Kandivali West, Mumbai – 400067

PaintUp will review and respond to privacy grievances in accordance with applicable law.

15

Children

PaintUp's services are primarily intended for adults who are legally able to book or authorise home and commercial services.

We do not knowingly seek to collect personal information from children for the purpose of selling PaintUp services. Where processing involving a child is required, PaintUp will handle such information in accordance with applicable law and any required parental or guardian consent.

16

Location Information

Certain PaintUp services or applications may use location information where required for features such as site visits, address selection, project coordination, supervisor or workforce check-in, and service availability.

Where device-level location access is required, the application will request the appropriate permission. You can control device permissions through your device settings.

18

Data Transfers

Some technology providers used by PaintUp may process or store information outside India.

Where personal data is transferred or processed outside India, PaintUp will handle such transfers in accordance with applicable Indian law and any restrictions notified by the Government of India.

19

Business Changes

If PaintUp or Updello Technologies Private Limited undergoes a merger, acquisition, restructuring, financing, sale or transfer of business assets, relevant information may be transferred as part of that transaction subject to applicable law.

20

Changes to This Privacy Policy

We may update this Privacy Policy when:

  • Our services change
  • Our technology changes
  • Legal requirements change
  • Our data practices change

The latest version will be published on this page with the updated Last Updated date. Where required, we may provide additional notice of significant changes.

21

Contact Us

For questions about this Privacy Policy or how PaintUp handles personal information:

Updello Technologies Private Limited

Registered Office: GALA 3 K D CPMPD GANESH N, CHARKOP KANDIVLI W M, Kandivali West, Mumbai – 400067

CIN: U62011MH2026PTC470986

GSTIN: 27AAECU1586A1ZH

Email: support@paintup.in

Need help with a privacy request?

Contact PaintUp